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Austin User Experience Professionals Association (UXPA) Meetup

July 2, 2019 @ 6:30 pm - 8:00 pm

Drawing on the ideas in his books Friction and Brainfluence, Roger Dooley will show how user experience and user effort affect sales, loyalty, and word of mouth. He’ll share practical insights from neuroscience and behavior science. It will be a lively presentation with plenty of examples.

Speaker bio:

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, May 17, 2019) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

6:30-7pm: Networking
7-8pm: Talk

Food and drinks will be provided.


Event will be held on 2nd floor, A wing.

7171 Southwest Parkway Building 400

Austin TX 78735

Coming off Mopac S

Exit Southwest Parkway
Turn right onto Southwest Parkway
Turn Left on Rialto
Take the first right on Rialto
You will come to a stop sign and the parking garage is on the left (P400)

Coming off 290

Exit William Cannon
Take the second right off William Cannon onto Rialto
Take the first left off Rialto and follow the road to the right
The parking garage is on the right (P400)


Guests are welcome to park in the P400 parking garage located directly behind the SolarWinds building. If you park in any of the other parking garages on campus, you may receive a ticket from campus security. Guests may park anywhere inside 400 garage, but be considerate of Reserved spaces and Oversized Vehicle spaces. The garage has an elevator; to reach ground level, *4; from there, walk to the building back entrance.


7171 Southwest Pkwy
Austin, Texas


Austin User Experience Professionals Association (UXPA) Meetup
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